About

Wellness is my passion. Finance is where I can make the greatest contribution.

Ariella
Tenuta

Founder and Strategic Finance Partner

Project130 sits at the intersection of my professional expertise and something I care deeply about personally.

I’ve spent more than 20 years in strategic finance, working across Fortune 100 companies, high-growth businesses, private equity-backed organizations, and nonprofits. My experience spans FP&A, strategy, analytics, financial operations, and executive finance leadership, including building finance functions from the ground up and leading teams through periods of growth and change.

Across my career, I’ve helped companies build better planning and forecasting processes, improve reporting, make complex data useful, strengthen financial systems and operations, manage liquidity, and bring greater financial insight into decisions across the business. I’ve partnered closely with founders, CEOs, executive teams, boards, investors, bankers, and operating leaders, which has given me a broad view of what good finance can look like at very different stages of a company’s evolution.

My work also extends to organizational health and design: building strong teams, clarifying roles and workflows, and creating finance functions that can support the business as it evolves.

But health, wellness, and longevity have always been part of who I am. I grew up immersed in dance and movement, am a certified yoga instructor, and hold NASM certifications in nutrition and personal training. I care deeply about my own longevity, believe wellness should be accessible to everyone, and remain endlessly curious about the pursuit of living better for longer.

That combination is why I created Project130. I bring strategic finance to the people developing longevity breakthroughs, building wellness technology, and creating products that change how people care for themselves. My contribution is helping them build financially strong businesses capable of making that impact for a very long time.

I look beyond the numbers to understand the mission, the people, the customer, and what the company is trying to change in the world. I bring rigor, perspective, curiosity, and genuine investment in the outcomes that matter to the business.

20+ YEARS

Strategic finance and executive leadership

Across iconic global brands, high-growth businesses, and mission-driven nonprofits

Disney • Mattel • Hyundai • Bain & Company • Spanx

FORTUNE 100 TO HIGH GROWTH

Experience across company stages and business models

FP&A • STRATEGY • OPERATIONS

From financial models to finance functions

CHICAGO BOOTH MBA • CPA

Deep financial and strategic foundation

Why Project130 exists

The companies helping humans live healthier and longer should have longevity of their own

Project130 helps build the financial strength to make that possible.

122130
Beyond the known limit

The idea behind Project130

What happens when we refuse to accept the assumed limit?

Beyond the known limit

The longest verified human lifespan is 122 years. Project130 begins with a more ambitious number, and a personal pursuit: to live to 130, while helping the companies advancing human health achieve longevity of their own.

Because breakthrough ideas need more than inspiration. They need resilient economics, sharper decisions, and a financial foundation built to last.

Beyond the known limit

Let's build for the long term

What would a healthier business make possible?

Let's start with a conversation about where you are, what's changing, and what deserves attention next.

A 30-minute introductory call, no obligation. I personally review every inquiry and will reply within two business days.

Start a conversation